What are two best practices for creating ads? (Choose two.)
- Include three to five ads and at least three extensions in each ad group.
- Separate each ad into an individual ad group in order to streamline reporting.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Implement one ad per ad group per keyword for a maximum of 100 ads.
The correct answer is:
- Include three to five ads and at least three extensions in each ad group.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
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Sources: Google Ads Search Certification Course
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