When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?
- A buyer persona is an actual representation of your customer based on real data.
- A buyer persona is a semi-fictional representation of your lead before they become a customer.
- A buyer persona is a semi-fictional representation of your ideal customer.
- A buyer persona is a tool you use to define your ideal customer.
The correct answer is:
- A buyer persona is a semi-fictional representation of your ideal customer.
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Sources: HubSpot Email Marketing Course
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