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Updated Content Marketing And SEO Fundamentals Questions & Answers:

 

What Are Your Target Audiences For Content Marketing Campaigns? Choose Three Options.

•         Media and bloggers
•         Customers and prospects
•         Influencers
•         Search ranking algorithms

What Are The Most Important Aspects Of Guest Posting? Choose Three Options.

•         The quality of the sites that you publish on
•         The quality of the content that you create
•         The number of sites you publish on
•         The relevance of the sites that you publish on

Why Should You Collaborate With Your Marketing And PR Departments?

•         To stop them from reaching out to media, bloggers, and influencers so you can do it
•         To show them how to place links in press releases
•         To interview them to get great content to publish
•         To coordinate your outreach efforts to minimize overlap

 

What Benefits Do Sites That Publish Syndicated Content Expect To Receive? Choose Two Options.

•         Links from your site
•         Traffic from your site
•         Increases in their organic search traffic
•         Quality content to present to visitors to their site

 

What Are The Benefits Of Being Interviewed And Having Those Interviews Published On Third-Party Websites? Choose Three Options.

•         It may result in links back to your site.
•         It helps raise your visibility.
•         It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.
•         It helps establish your credibility in the market.

 

What Is The Most Important Content Type To Publish?

•         Research reports
•         There is no ‘most important content type’
•         Articles
•         Videos

Why Is Content-Based Link Building Effective?

• High-ranking pages in Google tend to get more links.
• Links to content pages are worth more.
• The more content you publish the higher you rank.
• The best content on the web tends to attract a lot of links.

What Are Some Fundamentals Of Creating Great Content? Choose Three Options.

•         The focus of the content that you produce needs to be on how well you satisfy user needs.
•         Focusing on the high-volume keywords.
•         Creating content with depth and breadth in order to satisfy user needs.
•         Aim to publish content that is more in-depth than your competitors in at least some areas.