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Updated SEMrush Content Marketing Fundamentals Certification Questions & Answers:

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True Or False: Based On The Content, Consumers Can Choose One Brand Over Another.

•         False
•         True

 Who Is NOT A Member Of A Content Marketing Team?

•         Customer success specialist
•         The content strategist
•         A designer
•         SEO / Data analyst

What Is One Goal You Can Accomplish Using Content Marketing?

•         Increase website traffic
•         Train employees
•         Complete a work retreat

 How Many Competitors Do You Need To Have In Order To Analyze The Competition?

•         7-10
•         5-7
•         1-3
•         3-5

 Fill In The Blank. Audience Research Largely Consists Of Understanding The___that Your Customer Faces, And What Solutions Your Business Can Offer.

•         Energy
•         Weather
•         Attitude
•         Problems

 When You’re Running A Content Audit, What Is The First Thing You Need To Do?

•         Write out the original goals/objectives
•         Compile all content URLs into a spreadsheet
•         Collect engagement metrics from social media

 Which SEMrush Tool Will Help You Create New Topic Ideas To Create Content With?

•         Post Tracking
•         Content Audit
•         Topic Research Tool
•         SEO Writing Assistant

 What Is A Content Calendar?

•         A calendar listing what social media posts are scheduled and when
•         A shareable resource that all teams can use to plan content marketing activity
•         A calendar of important holidays to focus content on

 What Should The Average Length Of Paragraphs In A Blog Post Be?

•         10-12 sentences
•         1-2 sentences
•         5-7 sentences
•         2-4 sentences

 When It Comes To Optimizing A New Blog Post, Which Parts Of The Content Should Be Optimized?

•         Headers, footers, title tags, meta-titles, and the meta-description
•         Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
•         Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

 What Is A Great Way To Make Sure Your Content Is Seen By Your Fans, Their Friends, And Your Target Audience?

•         Post the same piece of content every day
•         Promote the content on social media through a Boosted Post
•         Have the customer success team call and notify customers of a new content release

 How Can You Update A Piece Of Content To Make It High-Quality Content? Choose 3 Options.

•         Divide the piece into smaller pieces, and post them separately
•         Make the CTA clearer
•         Implement more relevant keywords
•         Improve the headlines

 What Is The Best Way To Gain Leads From Content Marketing?

•         Have a pop-up box on each blog post
•         Create a piece of content a user has to exchange information to access
•        Ask at the end of every paragraph for the user to sign up