What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

• A Google tag will replace Tag Manager, which has less accurate data.
• A Google tag is used to deploy and modify both Google and third-party tags.
• A Google tag is a tag snippet for Google Shopping that’s needed for tracking.
• A Google tag is a JavaScript framework, also known as gtag.js.

The correct answer is:

• A Google tag is used to deploy and modify both Google and third-party tags.

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Sources: Google Ads Measurement Certification Assessment Course

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