How should marketers evaluate their campaigns?

Use lifetime value analysis to examine the impact to brand lift metrics.
Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
Check whether the result of a specific objective exceeded or fell short of its goal.
Check whether all the budget was used for the campaign or not.

The correct answer is:

Check whether the result of a specific objective exceeded or fell short of its goal.

Sources: Google Ads Measurement Certification Assessment Course

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