Why Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?
- It ensures maximum coverage because some publishers don’t accept all ad formats
- Image ads don’t perform as well on the Display Network
- It ensures one of the ad formats will win the auction and show on a publisher site
- Text ads don’t perform as well on the Display Network
The correct answer is:
- It ensures maximum coverage because some publishers don’t accept all ad formats
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Sources: Google Ads Display Certification Course
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