How would you explain what a marketing mix model does?

It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
It provides an analysis that shows the impact of marketing on a brand’s sales.
It determines the impact of a specific variable on control and treatment groups.
It uses conversion data to calculate the contribution of each interaction across the conversion path.

The correct answer is:

It provides an analysis that shows the impact of marketing on a brand’s sales.

Sources: Google Ads Measurement Certification Assessment Course

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