How would you describe attribution as it relates to the advertising industry?

  • Attribution determines the cost of each asset used in a marketing campaign.
  • Attribution determines how much credit each step of a process should receive.
  • Attribution determines how much credit to award a client for their referral.
  • Attribution determines how much cost each channel requires.

The correct answer is:

  • Attribution determines how much credit each step of a process should receive.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click HereGoogle Ads Measurement Certification Assessment Answers

Exit mobile version