A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

  • Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
  • Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
  • Enhanced conversions for web uses third-party data to unlock more powerful bidding.
  • Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

The correct answer is:

  • Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

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Sources: Google Ads Measurement Certification Assessment Course

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