A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

• Changes to ads
• Changes to default browser
• Changes in competition or seasonality
• Changes to attribution model
• Changes to discrepancy model

The correct answer is:

• Changes to ads
• Changes in competition or seasonality
• Changes to attribution model

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Sources: Google Ads Measurement Certification Assessment Course

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