A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

• They should use the seasonality report.
• They should use the change history report.
• They should use the time lag report.
• They should use the navigation report.

The correct answer is:

• They should use the time lag report.

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Sources: Google Ads Measurement Certification Assessment Course

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