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Google Ads Measurement Certification 

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

Jane Hanson
  • They should use conversion lift.
  • They should use Smart Bidding.
  • They should use a marketing mix model.
  • They should use viewable CPM.

The correct answer is:

  • They should use a marketing mix model.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

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